Hey, there! I'm Karen Skeens, a seasoned marketing consultant / WordPress web designer / brand strategist in Seattle with a substantial creative agency background. Chances are, I've already done a lot of work in your industry, which means I can quickly apply that insight into a cost-efficient, creative and unique strategy for you.

web designer

I'm a WordPress web designer and developer and a whole lot more... an idea thinker, outside writer, technology fan, solution finder, analyzer, promoter, animal lover, dog walker, rolling hill hiker, beach goer, campsite doer, sun seeker, sleeping bag lugger, entrepreneur, passionate advocate, kid-cat-dog mom

reviews

Elaine <br>Kraft
Elaine
Kraft
Intergovernmental & Communications Dir.
Cascade Water Alliance
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"Karen creates beautiful visuals that tell your story better than any words."
Susan<br> Hall
Susan
Hall
Interium Executive Director
Enrichment Center for Women, Children, Families
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"We are overwhelmed with gratitude for the incredible website that Karen Skeens has designed for our non-profit organization. Karen has excellent creative insight and interpretation, advanced technical skills that she easily translates into laymen terms. Her communication and organizational skills enabled the project to be completed in a timely manner. Her patience in working with a small organization with limited staff was tremendous. I highly recommend Karen, for her excellent project management, design and technical skills."
Christine <br>Wells
Christine
Wells
PhD, MBA, Interim Executive Director
NAMI Southern Arizona
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I am delighted to provide a recommendation for Karen Skeens related to her creative web design and UX skills, and her ability to effectively convey a brand’s message through visual strategy. I recruited Karen to provide a website audit and then create a new responsive 60+ page website for NAMI Southern AZ, a non-profit organization that provides educational resources for individuals living with mental illness and their families. On an accelerated schedule, Karen personally handled all aspects of the web redesign – including navigation planning, custom design concept, web development, content organization and content editing. She beautifully integrated messaging..."
Michelle<br> Bevins
Michelle
Bevins
Assistant Executive Director
Arizona Sustainability Alliance
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"Karen worked with me in a volunteer consultant role as Communications Director at Arizona Sustainability Alliance. She has a talent for coaching her communication team members and aligning their skill sets and interests to positions to improve productivity and morale. She quickly identified pain points, provided insight, then translated modern solutions into easy, understandable action steps."
Kirby <br>Wilber
Kirby
Wilber
Morning Show Host
Fisher Broadcasting
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"Karen worked as a regional account manager at a Seattle radio station when I was morning host. I helped Karen brainstorm ideas for clients and would accompany her on client meetings and lunches. She showed a lot of great initiative and creativity, writing copy for live testimonial spots that I read on the air. I highly recommend Karen for marketing and copywriting positions."
Kyle <br>Dalan
Kyle
Dalan
Web Developer
Nordstrom
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"Karen is a creative genius with a gift in attending to the details. Her stellar ability to articulate ideas, and communicate them clearly, created a backdrop where expectations were clearly understood."
Martha <br>Reisdorf
Martha
Reisdorf
Officer
U.S. Bank
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Karen is a talented creative copywriter, both short and long form. Karen often sends me some of her work in advance to obtain my feedback and I find her work polished and forceful, well researched and she has a superior grasp of the English language. I highly recommend her."
Brent <br>Abrams
Brent
Abrams
President & CFO
MSBI Lending (dba Kiel Mortgage)
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"Karen and her team at Ad Ventures truly guided our company to a new level. The finished product was amazing and the company’s service was second to none. The end result was a product that is the envy of our industry.
D. Alex <br>Howard
D. Alex
Howard
Managing Partner
Ad Ventures Marketing
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We couldn’t be more delighted with the end result our agency's new website which Karen designed and programmed. Karen brought a really hard-to-find blend of great ideas plus technical acumen to our project. Her strengths are not only in concept development and design creativity, but also the in crucial implementation of WordPress development - all in one package. We found her work ethic and attention to detail second to none. No question, she’s the real deal.
Previous
Next
10+
Regional Account Manager for top radio stations in Portland & Seattle markets
10+
Creative Director & Agency Partner at leading boutique ad agency in Seattle
5+
Self-Employed Marketing Consultant, specializing in custom WordPress design
creativity
insight
experience

Work hard.
Work some more.
Then play.

Skills

Marketing
Communications

Skilled at planning, developing, and executing marketing communications utilizing analytical, design and writing skills. 

Advertising
& Promotion

Concept, write and design ads; plan and schedule media buys; promote events via social and mass media.

Public
Relations

Enhance public image for start-ups and established businesses  through websites, press releases, social media.

Visual Design Strategy
& Digital Marketing Strategy

Plan the visual strategies of print and digital design, as well as the strategy behind digital marketing campaigns.

WordPress
Web Design

From end to end: design and build custom-designed WordPress websites, including planning the navigation and writing copy.  

Brand Storytelling
& Image Shaping

Research, identify and craft compelling positioning and messaging to shape company images, sell ideas.  

what you need

to hire me

Expect...

Hey there! You caught me with a website that is halfway done with its design upgrades and updates. I'm working on about 7 personal sites simulataneously. Client work first, right? Stay tuned...WordPress Web Guru + Designer + Strategist + Wordsmith + Marketer = this 5-in-1 digital pro...  

Hi, I'm Karen, a seasoned creative director / marketing consultant with a substantial creative agency background who has helped hundreds of businesses and organizations strategically rebrand and create successful online presences. My specialty is creating websites that sell with new branding, then integrating the look and feel into all your marketing collateral and campaigns. You can contract me in a temporary or permanent creative director position to work at home or on-site.

Do you need help only with developing your  headlines and information architecture? I provide content strategy and UX design & copywriting services which include any or all of the following: Wireframing, information organization, discovery / interviewing your staff or customers, conducting surveys and research, developing messaging, UX writing for buttons, forms, error messages, user interface and more.

Services you need are backed by EXPERIENCE.

My deep experience creating hundreds of unique online web presences for clients – large and small –  empowers me to steer your web design project efficiently, make thoughtful recommendations, and avoid those common and not-so-common pitfalls.  So that you get the website you want, on time and on budget. 

INSIGHT comes from listening to you.

Insight about your company comes from listening carefully to you and your team, and conducting research that identifies your competitive advantage, goals, pain points..and finally solutions.  

There's CREATIVITY in the works for you. 

I'm exceptionally creative in my messaging and designs.  That's what they tell me. My co-workers, clients, and peers, that is.   It's all about differentiating and getting attention on behalf of my clients and employers.

Get it done right.

To differentiate your website and make it stand out, I first probe what makes your product, service or business special. I will help identify (or better define) your competitive edge and voice. 

Your website and supporting online marketing should inspire your target audience through conceptual messaging, polished typography, and a good user experience.

It should portray modern web design best practices. This will, not only visually appeal to your target audience, but it will extend the shelf life of your website. 

To increase the quality and quantity of your web traffic, your website should be optimized for search engine optimization (SEO) and speed. The SEO optimization begins at the ground level with WordPress theme selection, target keyword discovery, navigation planning, naming of your page URLs, and more. The optimization is ongoing throughout the website-building process. The refinement happens upon completion of the website.

Send a clear, consistent message to your target audience and integrate your web branding/messaging into your social media, email campaigns, print collateral - everything.

Kudos

Meet Karen.

After working as an agency creative director / lead copywriter / website UI / UX specialist / salesperson for several years at a well-known, reputable creative marketing agency in Seattle, I went freelance. My core specialties are creating online presences, and designing and building unique WordPress websites for businesses and organizations. I also gravitate to brand and content strategy, especially conceptual messaging and information architecture. The ever-changing web fascinates me and I'm totally addicted to this hands-on kind of work.

Karen Skeens

Creative * detailed * ethical * reliable

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