One parent website + nine microsites for new home communities
The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.
Taglines and Slogans
MAIN SLOGAN
“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.
COMMUNITY-UNIQUE SLOGAN
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“There’s LIVEability at Cedar Downs”
“There’s LIVEability at Trailside”
Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”
Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.
TAGLINE FOR PARENT WEBSITE
Random Website Pages
My Project Services
I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded new home communities. The services I personally provided include:
- Website Visual Strategy
- User Experience & Navigation Planning
- Marketing Strategy
- Brand Strategy
- Content Strategy & Copywriting
- Brand & Competitive Positioning
- Real Estate Agent Coordination
- Photo Research
- Creative Direction