During my discovery session, the client casually mentioned her love for trees. Was she excited to see that we ran with the tree, customizing a tree illustration to symbolize getting to the root of a patient's back pain. I developed the slogans and messaging and was creative director and art director on this rebrand, website redesign project.
Karen Skeens
Freelance Designer & Copywriter
Leaves,
a new key brand element
Services I Provided
- Brand strategy & positioning
- Copywriting and messaging
- Site wireframing & content organization
- Creative and art direction of website redesign
- Client service