New Home Community Websites

One parent website + nine microsites for new home communities

The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.

- Karen Skeens

Taglines and Slogans


“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.



“There’s LIVEability at Cedar Downs”

“There’s LIVEability at Trailside”

Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”

Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.


Random Website Pages

My Project Services

I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded  new home communities. The services I personally provided include:

Emergency Preparedness Campaign

Website cleverly promotes King County's
"3-Day 3-Way" Campaign.

Karen Skeens planned, sketched and wrote copy for three emergency supply planning calculators: for home, the car, and the pets.
UX Writing and Design by Karen Skeens
UX Writing and Design by Karen Skeens

This is me presenting our web campaign to the city representatives of the King County Emergency Preparedness Committe

My project services

Cultural Ecommerce Site

App on this membership site lets friends and family create online memorials in memory of loved ones.

Beloved Samoa

The Samoan community is tight, connected and loyal.

This membership site helps Samoans connect through social media sharing.
Samoans sign up for memberships, create free or paid online memorials within minutes, then share those online memorials via social media.

Karen Skeens provided all UX writing and design in this website and app. Hundreds of hours were invested planning the UX, and writing sales copy, microcopy, and simple instructions that guided members and non-members.

“Karen, I appreciate your creative ideas. I like how you improvise on the spot, and how you enhance the ideas that Henry or I share in the meetings. You’ve not only captured the essence of Beloved’s vision, but you’ve embraced and gone beyond to raise the quality of work and elegance. Karen, you are awesome!!"

Doris Tevaseu, Beloved Samoa

"You bringing out creative ideas through fresh eyes, and your passion for our project is what embraced and captured what Beloved Legacies envisioned. Thank you. You and your team went beyond what was expected and because of that, we are so grateful.”

Henry Amisone, CEO, Beloved Legacies, Inc

My Services Provided

  • Oversight of App Development
  • Concept Development
  • Oversight of Web Design
  • UX Copywriting
  • Messaging
  • Wireframing
  • Art & Creative Direction
  • Oversight of E-commerce Development
  • Social Media Integration
  • Client Service

Design Agency Website

Design Agency Website

Adventures Brand-Strategy-Design

My Services for Ad Ventures

Visual strategy,  User Interface Design, Navigation Planning, Content Strategy, Brand Positioning and All Copywriting

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