AdVentures Branding Agency
- Brand Strategy & Messaging
- Web Design + Build
- Content Writing
The CEO of this start-up said her most difficult challenge was communicating to investors and customers how her company’s software works. The solution: Infographics in a modern website and tradeshow signs that simplify the sales message.
The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.
- Karen Skeens
MAIN SLOGAN
“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.
COMMUNITY-UNIQUE SLOGAN
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“There’s LIVEability at Cedar Downs”
“There’s LIVEability at Trailside”
Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”
Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.
TAGLINE FOR PARENT WEBSITE
I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded new home communities. The services I personally provided include:
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