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Enrichment Center for Children, Women & Families

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Project:New custom-designed website for The Enrichment Center for Women, Children and Families

My Role: Sole UI / UX designer & web developer, headline writer

Features: Donation form syncs with Paypal, Volunteer Form recruits board members

Business Services Website & Messaging

My Role

Brand Strategist
UI / UX Designer
Infographic Prototype Designer

Projects

Identity Package
Responsive Website
Tradeshow Collateral

“What you do invigorates. All of a sudden you reach out with an idea, and I’m invigorated by what I see. Wow, these infographics are really cool. You show that you understand design and visual graphics in today’s market, just like you have done so far with our identity, positioning, messaging, and sales strategy.”

Patty Anderson

CEO / Manager, Performance Building Solutions, LLC

Custom-designed infographics simplify complex sales message.

The CEO of this start-up said her most difficult challenge was communicating to investors and customers how her company’s software works. The solution: Infographics in a modern website and tradeshow signs that simplify the sales message.

Pathways Website

New messaging

During my discovery session, the client casually mentioned her love for trees. Was she excited to see that we ran with the tree, customizing a tree illustration to symbolize getting to the root of a patient's back pain. I developed the slogans and messaging and was creative director and art director on this rebrand, website redesign project.

Karen Skeens

Freelance Designer & Copywriter

Leaves,
a new key brand element

Services I Provided

Brand strategy & positioning
Copywriting and messaging
Site wireframing & content organization
Creative and art direction of website redesign
Client service

New Home Community Websites

One parent website + nine microsites for new home communities

The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.
- Karen Skeens

Taglines and Slogans

#1 "There's LIVEability Here"

MAIN SLOGAN

“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.

#2 "There's LIVEability at ...."

COMMUNITY-UNIQUE SLOGAN

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“There’s LIVEability at Cedar Downs”

“There’s LIVEability at Trailside”

Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”

Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.

#3 "Built with LIVEability"

TAGLINE FOR PARENT WEBSITE

#4 "Designed for LIVEability"

TAGLINE

Random Website Pages

My Project Services

I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded new home communities. The services I personally provided include:

Emergency Preparedness Campaign

Website cleverly promotes King County's
"3-Day 3-Way" Campaign.

1. This government-sponsored website inspires parents and their kids to learn about emergency preparedness through custom disaster-themed online games, a coloring digital book, a custom-programmed food calculator and step-by-step instructions. The objective is to motivate them to stop their procrastination preparing for an emergency and to get ready NOW.

2. With nothing more than the three illustrations below (which we updated) and the client's existing "3 Ways, 3 Days" logo and tagline, the website and messaging was created. We identified fear as the reason why people procrastinated getting ready. So we removed some of the "scary" by putting "fun" into the presentation of our message. This made it easy for parents to involve their children...

3. The website was part of a multi-media campaign that included billboards and a TV schedule. The campaign promoted the county's existing "3 DAYS 3 WAYS" tagline: Follow the county's three ways to prepare for surviving a disaster for three days.

4. We developed the supporting messaging, designing and developing the website. We also programmed custom disaster games for parents and their kids, even calculators so people could calculate exactly how much food to buy in advance for 3 days, 10 days, or as many days as they wanted.