AdVentures Branding Agency

take your business places.

Inbound Marketing Seattle

Interior page

Interior page

Serivices provided

Something to Yelp About

Serivices provided

Business Services Website & Messaging

My Role

Brand Strategist
UI / UX Designer
Infographic Prototype Designer


Identity Package
Responsive Website
Tradeshow Collateral

“What you do invigorates. All of a sudden you reach out with an idea, and I’m invigorated by what I see. Wow, these infographics are really cool. You show that you understand design and visual graphics in today’s market, just like you have done so far with our identity, positioning, messaging, and sales strategy.”
Patty Anderson
CEO / Manager, Performance Building Solutions, LLC

Custom-designed infographics simplify complex sales message.

The CEO of this start-up said her most difficult challenge was communicating to investors and customers how her company’s software works. The solution: Infographics in a modern website and tradeshow signs that simplify the sales message.

Pathways Website

During my discovery session, the client casually mentioned her love for trees. Was she excited to see that we ran with the tree, customizing a tree illustration to symbolize getting to the root of a patient's back pain. I developed the slogans and messaging and was creative director and art director on this rebrand, website redesign project.
Karen Skeens
Freelance Designer & Copywriter

a new key brand element


Services I Provided

  • Brand strategy & positioning
  • Copywriting and messaging
  • Site wireframing & content organization
  • Creative and art direction of website redesign
  • Client service

New Home Community Websites

One parent website + nine microsites for new home communities

The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.

Taglines and Slogans


“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.



“There’s LIVEability at Cedar Downs”

“There’s LIVEability at Trailside”

Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”

Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.


Random Website Pages

My Project Services

I oversaw planning the marketing strategy, brand strategy, and content strategy for Freestone Companies’ rebrand, new parent website and nine individually-branded  new home communities. The services I personally provided include:

Emergency Preparedness Campaign

Website cleverly promotes King County's
"3-Day 3-Way" Campaign.

Karen Skeens planned, sketched and wrote copy for three emergency supply planning calculators: for home, the car, and the pets.
UX Writing and Design by Karen Skeens
UX Writing and Design by Karen Skeens

This is me presenting our web campaign to the city representatives of the King County Emergency Preparedness Committe

My project services

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